Instagram is one of the most\npowerful mobile apps that allows you to share photos, videos, public or more.\nDue to its popularity, its number of users is increasing rapidly every day.\nToday, you can use it to promote a business or to increase traffic to your\nwebsite. Grow your followers who are genuinely interested in your products and\nservices. If you are trying to drive traffic for your brand website from\nInstagram, this article is for you. I will break down some of my favorite\nstrategies in this guide that will help increase traffic to your website using\nInstagram. <\/p>\n\n\n\n\n\n\n\n
Here are 5 ways you can increase\ntraffic to your website using Instagram: <\/p>\n\n\n\n
The easiest way to increase\ntraffic to your website from Instagram is to add a link to your Bio. You can\nupdate this link at any time, and update to any page you want on your website\nat any time.<\/p>\n\n\n\n
Most brands link to their homepage\nand will never change it. However, the brands that generate the most revenue\nfrom Instagram often update links and then add a call-to-action to their posts\nso that users can click on their links.<\/p>\n\n\n\n
You can specify the link in bio by\nsaying “click the link for more information” or “click the link\nto buy this product” or even “click the link and use the promo code\nXXXX to enjoy 20% off today only!”<\/p>\n\n\n\n
Get the ideas you want to win\nsales. Just make sure to let people know how easy they are to access your website,\nbecause regular Instagram posts cannot be clicked individually.<\/p>\n\n\n\n
Another simple method is to\nattract traffic on Instagram by running campaigns. Unlike organic posts,\nInstagram ads are clickable.<\/p>\n\n\n\n
Not only can users click on the ad\nto directly access any webpage of your choice, but Instagram will also add a\n“Learn More” call-to-action button to help increase click-through\nrates.<\/p>\n\n\n\n
Instagram ads use the Facebook Ads\nbackend, which means you can specifically target almost any type of user.<\/p>\n\n\n\n
You can combine any targeting\noptions that are appropriate for your company so that you don\u2019t waste any large\namounts of display ads for anyone who is not interested.<\/p>\n\n\n\n
There is no minimum advertising\nexpenditure. You can start by spending only $5 per day, or even pause the campaign\nafter spending $1 (but I won\u2019t say that). It\u2019s best to let your campaign run\nfor a while to achieve statistically relevant result and increase traffic to\nyour website. <\/p>\n\n\n\n
Although organic posts on\nInstagram cannot be linked, if you have a verified account, organic stories can\nbe linked. Many brands can obtain verification qualifications, and having a\nlarge number of followers is not a necessity.<\/p>\n\n\n\n
You can see a small arrow at the\nbottom, indicating that you can swipe up to “See More”.<\/p>\n\n\n\n
Once the user clicks on the linked\nstory, they will be taken to the webpage decided by the brand.<\/p>\n\n\n\n
If you don\u2019t have a verified\naccount and you\u2019re not interested in completing the verification steps, you can\nattract traffic to your website by working with verified influencers.<\/p>\n\n\n\n
Working with influential people\nhelps attract a large audience who may not be familiar with the brand. However,\nit can also be expensive.<\/p>\n\n\n\n
When working with influential people,\nyou should abandon the same budget as traditional advertising campaigns. Many\nof the largest and most professional digital influencers charge hundreds or\neven thousands of dollars for each social media mention. They can use these\nrates because they know they can bring qualified visitors and increase traffic to your website.<\/p>\n\n\n\n
Recently, Instagram began rolling\nout a new service that enables certain businesses to tag items in their organic\nInstagram photos. If a user clicks on this product, a brief overview of the\nproducts is shown, and then they have the option to navigate to the website to\nlearn more or make a purchase.<\/p>\n\n\n\n
The service is available only to\nU.S. retailers who meet the following criteria:<\/p>\n\n\n\n
Kate Spade is one of Instagram\nShopping’s first brands to get to. Mary Beech, EVP and Chief Marketing Officer\nfor Kate Spade said:<\/p>\n\n\n\n
“Our Instagram relationship\nhas been extremely successful. Our consumer has historically turned to\nInstagram for inspiration, and we see that she responds very positively to the\nnew shopping experience, which enables her to tap and shop the product\nseamlessly – moving from inspiration to knowledge to purchase in just a few\nsteps”.<\/p>\n\n\n\n
If your brand fits this service’s\nrequirements and you are interested in trying to increase traffic to your website,\nyou can join the waiting list now.<\/p>\n\n\n\n
Instagram produces your square\nimages automatically; you only need to prune it professionally, so you can\nquickly grab the follower’s eye and start engaging with you. You should also\nuse quality pictures of the goods and services that are provided to improve or\nencourage sales.<\/p>\n\n\n\n
As a social media administrator\nyou need to realize Instagram’s power and use it to get more results\naccordingly. This is one of the best ways to get your followers involved, you\njust need to learn how to properly use it. And all of the preceding points will\nsupport. Remember also that marketing isn’t about you, it’s for your audience,\nso think from your viewpoint and your efforts will never be wasted.<\/p>\n\n\n\n
Instagram can be a major traffic generator for your company or\nwebsite, with the right tools and strategy.\n\nStart playing with some of those tricks and tips\ntoday. Soon you will be able to connect with your audience and find new ways to\nturn your Instagram followers into loyal fans and shoppers. You can easily\nincrease traffic to your website using this advanced strategies and techniques.\n\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
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