There are a lot of people these days that are leaving their corporate jobs to open up a business of their own. One thing that most of these aspiring entrepreneurs are eyeing these days is opening up their own eCommerce business, since most people, these days are connected to the internet and are doing business there. In fact, that is what is happening in the recent years – business transactions are already done online. So this means that any niche or subject that you want to establish and make a profit from it is possible, even a dating website. If you are thinking about this right now, it will be the best opportunity for you to create something of your own and even add another passive income flow into your portfolio to diversify the risks through all your income baskets. If this is your first time creating an eCommerce business of your own, here are some tips that will give you a head start on opening up a niche on dating websites.
Basics of Creating a Niche Website
Niche websites are static sites that are filled with valuable content which is properly optimized for the purpose of attracting organic or heavy natural traffic from the search engines for free. This particular traffic is then turned into revenue through different possible methods of monetization.
Niche sites are focused or targeted to a particular subject and in it is in line with the author itself. This means that the author has personal experience, knowledge, interest or expertise in the subject which in turn want to develop and learn more about it.
The model behind this behind is very simple – you only need to create a website that is filled with quality content. It should be optimized properly and must be implemented with different methods of monetization that you, the author, can benefit from it financially.
How Niche Websites Make Money
Keep in mind at this point of the article that whatever subject you want to make a niche site out of, it will be successful as long as you know the basics well. That even includes a dating site.
You won’t know much details about every monetization method that will be stated here, but at least it will give you the idea of how to start with it. It will be your responsibility to search for the monetization methods in great detail.
Here are some of the effective monetization methods for your niche website:
1. Lead or referral generation – this is by passing the qualified visitors of your website to your partners in business
2. Private ads by advertising on other businesses or vendors
3. Contextual ads such as Google Adsense, Chikita, and Kontera
4. Affiliate marketing, wherein you promote services and products that are operated and owned by other businesses
5. Automated memberships or subscriptions via password protected section or newsletter
6. Selling of digital products like audio, DVDs and eBooks
There are more monetization methods that you can find when you do your research. You will be able to find one that will work for you, especially if you base it on your needs.
What to do with your niche website?
Many startups tend to get stuck when they are still starting out with their niche website. In the subject about dating, it is best to be pursued by authors that have personal experience with it since it will be easier to create the content website with it. It doesn’t matter whether the experience is a year less – what matters is that you got a first-hand experience and got to find out more about several areas that need clarification to create a fully functional niche website.
What it takes to get you started with your dating website will only do with a couple of a hundred dollars, effort and time on your part. It doesn’t hurt to overestimate how much you are going to spend for the website, either.
The good thing about your decision with dating websites is that you have already decided what your niche site is going to be. Others would get distracted or distraught when they find that their niche subject is not going well for them and then end their game quickly. Many of them are passionate about the subject for their niche website, but they usually forget that the key to success in selling something, you should be selling what the market demands and what it wants. It is not about what you want to sell to your customers. The latter will surely be your downfall if you insist in it that way.
With those things in mind, including the dating niche with its market demand, all it takes for you to get started would be your passion and willingness in investing time and a couple of online tools like URL or domain name, hosting package where your dating website will be published and a platform for building your website like Adobe Dreamweaver or WordPress. The latter is a very popular choice among eCommerce startups because there are already templates or themes ready to be edited or published right away.
More about dating niches
It does sound like dating websites are new in the market, but they have gotten a lot of competition recently that it will be quite difficult, often costly to stand out in a sea filled with dating websites. Many experts see this as such since there are dating websites affiliated with larger and even more established and reputable business such as Barnes & Nobles and Amazon.
The way to make your dating niche stand out is to find topics about dating websites. It is about search volume yet at the same time fewer search results or competitors. You are going to the road less traveled, but still eye catchy to your visitors. The best way to find topics that will make you generate a lot of traffic is by using the Google Adwords Keyword Tool. It is a free tool that you can use to estimate the search volume by different keywords within your niche or topic. All you need is type in the keyword linked to your niche, and you will see results with it. The results will tell you different attributes, including global and local search volume of different relevant keywords on a monthly basis.
Keep in mind that this is only Google’s data. It doesn’t include data from other major search engines. Make sure you check out other search engines such as Yahoo and Bing so that you will get a better picture of the kind of topics you want your niche website to focus on.