Instagram is one of the most powerful mobile apps that allows you to share photos, videos, public or more. Due to its popularity, its number of users is increasing rapidly every day. Today, you can use it to promote a business or to increase traffic to your website. Grow your followers who are genuinely interested in your products and services. If you are trying to drive traffic for your brand website from Instagram, this article is for you. I will break down some of my favorite strategies in this guide that will help increase traffic to your website using Instagram.
How to use Instagram to increase traffic to your website?
Here are 5 ways you can increase traffic to your website using Instagram:
1. Add links to your bio
The easiest way to increase traffic to your website from Instagram is to add a link to your Bio. You can update this link at any time, and update to any page you want on your website at any time.
Most brands link to their homepage and will never change it. However, the brands that generate the most revenue from Instagram often update links and then add a call-to-action to their posts so that users can click on their links.
You can specify the link in bio by saying “click the link for more information” or “click the link to buy this product” or even “click the link and use the promo code XXXX to enjoy 20% off today only!”
Get the ideas you want to win sales. Just make sure to let people know how easy they are to access your website, because regular Instagram posts cannot be clicked individually.
2. Run an Instagram campaign
Another simple method is to attract traffic on Instagram by running campaigns. Unlike organic posts, Instagram ads are clickable.
Not only can users click on the ad to directly access any webpage of your choice, but Instagram will also add a “Learn More” call-to-action button to help increase click-through rates.
Instagram ads use the Facebook Ads backend, which means you can specifically target almost any type of user.
You can combine any targeting options that are appropriate for your company so that you don’t waste any large amounts of display ads for anyone who is not interested.
There is no minimum advertising expenditure. You can start by spending only $5 per day, or even pause the campaign after spending $1 (but I won’t say that). It’s best to let your campaign run for a while to achieve statistically relevant result and increase traffic to your website.
3. “Swipe up” or “View more” in the Instagram story
Although organic posts on Instagram cannot be linked, if you have a verified account, organic stories can be linked. Many brands can obtain verification qualifications, and having a large number of followers is not a necessity.
You can see a small arrow at the bottom, indicating that you can swipe up to “See More”.
Once the user clicks on the linked story, they will be taken to the webpage decided by the brand.
If you don’t have a verified account and you’re not interested in completing the verification steps, you can attract traffic to your website by working with verified influencers.
Working with influential people helps attract a large audience who may not be familiar with the brand. However, it can also be expensive.
When working with influential people, you should abandon the same budget as traditional advertising campaigns. Many of the largest and most professional digital influencers charge hundreds or even thousands of dollars for each social media mention. They can use these rates because they know they can bring qualified visitors and increase traffic to your website.
4. Tag your products
Recently, Instagram began rolling out a new service that enables certain businesses to tag items in their organic Instagram photos. If a user clicks on this product, a brief overview of the products is shown, and then they have the option to navigate to the website to learn more or make a purchase.
The service is available only to U.S. retailers who meet the following criteria:
- Have an Instagram company profile
- Selling accessories, jewelry or beauty items
- Have an English account
Kate Spade is one of Instagram Shopping’s first brands to get to. Mary Beech, EVP and Chief Marketing Officer for Kate Spade said:
“Our Instagram relationship has been extremely successful. Our consumer has historically turned to Instagram for inspiration, and we see that she responds very positively to the new shopping experience, which enables her to tap and shop the product seamlessly – moving from inspiration to knowledge to purchase in just a few steps”.
If your brand fits this service’s requirements and you are interested in trying to increase traffic to your website, you can join the waiting list now.
Optimize your mobile view web page
Instagram produces your square images automatically; you only need to prune it professionally, so you can quickly grab the follower’s eye and start engaging with you. You should also use quality pictures of the goods and services that are provided to improve or encourage sales.
As a social media administrator you need to realize Instagram’s power and use it to get more results accordingly. This is one of the best ways to get your followers involved, you just need to learn how to properly use it. And all of the preceding points will support. Remember also that marketing isn’t about you, it’s for your audience, so think from your viewpoint and your efforts will never be wasted.
Instagram can be a major traffic generator for your company or website, with the right tools and strategy. Start playing with some of those tricks and tips today. Soon you will be able to connect with your audience and find new ways to turn your Instagram followers into loyal fans and shoppers. You can easily increase traffic to your website using this advanced strategies and techniques.